Foo Hoang

Led the strategy for reinventing driver control at Ford by aligning physical input strategy across global family of vehicles and using AI for data-driven predictions to minimize cost impact.

Led improvements to Ford’s next‑generation steering wheel controls, turning early negative feedback into a more scalable, intuitive hybrid physical–digital experience.

Led a design exploration into the future of hybrid work, focusing on creating virtual office spaces that foster organic information flow and passive knowledge acquisition.

Led the creation of an out-out-of-box experience for a new industry to simplify a complex setup and installation process, reducing friction and enhancing user onboarding, resulting in significant reductions in support costs and customer returns.

Led the design and development of a self-guided VR demo kiosk experience for events and retail, enabling users to explore Vive's capabilities independently, significantly reducing attendant costs globally.

Designed and developed a tool to address critical usability and experience gaps in high-traffic VR deployments, especially within location-based entertainment environments, improving user flow in demanding public settings.

Designed and prototyped a core unified system across multiple platforms and devices, including mobile, automotive, and wearables, resulting in an intuitively familiar experience across a diverse collection of devices.

An incomplete showcasing of my visual design demonstrating my proficiency in layout, color, typography, iconography, and branding.